Chelsey Lambert

Chelsey Lambert leads the growth of Sanguine Technology Solutions’ PartnerOps SaaS portfolio. With nearly 20 years experience in partnerships, SaaS, and legal technology, she is known for building scalable ecosystems and solving high-friction challenges for SMBs. Previously VP of Partnerships at Smokeball and Practice Management Advisor at the Chicago Bar Association, she also co-founded Legal Tech Media Group and created Legal Tech Decoded. Chelsey’s sharp instincts and zero-BS approach make her a trusted operator focused on turning partnerships into engines of efficiency and growth.

Scale-at-all-costs is dead. Here’s what really works now.

by Chelsey Lambert
on Dec 3, 2025 11:55:22 PM

If you’re a marketer or commercial leader at a mid-size business, chances are you’ve spent the past few years chasing growth through search ads, content marketing, digital channels. Maybe it's ...

Chelsey Lambert

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Scale-at-all-costs is dead. Here’s what really works now.

Scale-at-all-costs is dead. Here’s what really works now.